Market research is the tool used by businesses to define their "why". Ultimately, a business has to understand what problem the consumer faces for which their product or service may be the solution to.
There is plenty of fancy jargon learned in marketing education that we could use to explain what we want to do for you. However, in order to truly communicate the importance of market research in relation to a business and their products or services, we have summed all of that jargon up into one sentence. The Wellborn Strategies team has both the tools and the knowledge to conduct and analyze detailed and tailored research that allows a business to not only understand what problem needs to be solved, but also how to do so strategically.
Without proper research a firm does not have the appropriate foundations to move forward with strategic planning nor communication efforts. Our team is eager to define this "problem" or "why" through SWOT analyses, the creation of a buyer persona specific to your brand, the generation, distribution and analyzation of surveys and netnogrophies.
Ultimately we love research, and we will conduct a lot of it.
A business's strategy is their guideline used to make every decision, ultimately defining how they plan to solve the "why" or problem that has been defined. Without strategy, businesses often sit in idle, or move off course.
Entrepreneurship runs rampant throughout the Wellborn team which is what makes us both passionate about helping businesses define their strategy and qualified to do so. Defining a business's vision and mission in order to create tactics and goals is how we help build a firm's strategic plan. One could say, that our vision is to bring more strategy into the world.
Our team is ready to develop the perfect "guideline" for every business in order to fulfill the growing needs amongst consumers.
Public relations is used to build relationships between firms and the community in which they operate in allowing the firm to communicate the "why" or problem which they have defined.
The Wellborn team is comprised of experienced and recognized public relations professionals in the Gulf Coast community. Both our experience and education allow us to continuously and successfully communicate business's strategy through content development and event production.
Social media gurus, expert event coordinators, website developers, writing elites and well-connected individuals all make up our team at Wellborn Strategies.